Bay Area Restaurant Consultants Combine Architectural Design, Marketing, Graphics, Accounting and General Operations Consulting Advice.
"YOU ARE THE BEST"
New Delhi Restaurant
We kept hearing horror stories - Too much pursuit of style over substance. Too many "experts" ignoring the bottom line.We knew that a new approach that combined good design, effective marketing and press knowledge with a solid understanding of operational and financial concerns was needed by Bay Area restaurants and specialty foods companies.So we formed FULL PLATE RESTAURANT CONSULTING to offer cost effective, real life solutions. The results speak for themselves - Press recognition as experts and a wide variety of Clients with successful new ventures, turnarounds, and business expansions. All With Immediate and Measurable Financial Results.
BUSINESS PLANS
MARKETING
SOCIAL MEDIA
PRESS RELATIONS
ADVERTISING
PROMOTIONS
IDENTITY
BRANDING
MENU DESIGN
CONCEPT STRATEGY
"JOAN IS SIMPLY GREAT. PERIOD. SHE LOVES WHAT SHE DOES, SHE KNOWS WHAT SHE'S DOING, & SHE CARES. WONDERFULLY EFFICIENT, SHE WORKS HARD TO HELP MAKE MY COMPANY SUCCESSFUL."
Gather Restaurant (East Bay)
Joan Simon has a track record of improving the bottom line for restaurants and catering companies - large and small - through practical, hands on marketing and communications techniques that are affordable and achievable on an immediate basis.
As owner of San Francisco's premier conference concierge service "Reservations Tonight" and a website that serves over 5000 unique visitors each month, Joan has her finger on the pulse of what attracts diners. As publisher of the "San Francisco Dining Companion" used by 200+ working hotel concierges, Joan also has a practical, money saving perspective on Press, Advertising, Special Promotions, Internet Outreach and Identity, as well as Menu Creation, Design, and Branding.
Often quoted in the media on restaurant industry topics, as well as being a speaker at industry seminars, Joan sees the mistakes (as well as the successes) that restaurants and hospitality businesses experience. Her client track record clearly proves that she gets diners in the door without breaking the bank.
CINDY BECKMAN
aka ARCHITECTS II
ARCHITECTURE & REMODELS
INTERIOR DESIGN & COLOR
HISTORIC RESTORATION
SPACE PLANNING
KITCHEN DESIGN
“A KNOWLEDGEABLE, DEDICATED GROUP OF PROFESSIONALS. THEIR “CAN DO” ATTITUDE ALLOWED ALL INVOLVED TO ACHIEVE A QUALITY PRODUCT”.
Marathon Group (National)
Since 1990, the husband and wife design team of Jim Maxwell and Cindy Beckman have created almost 100 restaurants of every size in Northern California and as far away as Russia, where they designed the first microbrewery/restaurant in that country. As Architects II, their work has been featured in Food Arts Magazine, Historic Preservation, Image, Interiors, In-Marin, SF Magazine, SF Chronicle & Examiner, and the Whitney Library of Design's "Recycled as Restaurants." The firm offers specialized services for restaurant and retail design, historic renovation, and access compliance review and implementation.
Notable restaurant projects include a wide variety of styles from the casual sophistication and farm fresh warmth of One Market Restaurant to the upscale Indian flair of DOSA on Fillmore, the spectacular Sol Y Lago on Lake Tahoe and the cozy warmth of Bin 38 Wine Bar and Restaurant. Neighborhood spots benefit from the team’s ability to utilize common materials in unique details, allowing their design approach to be affordable and cost effective for both initial build-out and the life cycle of the restaurant with affordable “green restaurant” options available.
MENU CREATION
RECIPE DEVELOPMENT
BOH OPERATIONS
COSTING
INVENTORY CONTROL
STAFF TRAINING
Zagat, Yelp and Wine Spectator
Peter’s craft and versatility in several kinds of cuisines and kitchen styles- large and small- come from working in top San Francisco venues and as chef owner of his own nationally recognized restaurant (Prima in Walnut Creek). Chastain has helped to open several restaurants and understands the stresses and strains new startups experience as well as what it takes to keep a restaurant new, fresh, and destination worthy year after year.
Embracing the slow foods passion for ingredient quality, freshness, and flavor with dishes that are pure and immaculately simple, as a consulting chef with Hilton International for several years his repertoire also includes Asian cuisine and presentation skills from fine dining to noodle bar concepts. However, menu development is not the only skill Peter brings to the plate. Whether a mom and pop café or a 200 set venue with full bar, his 20+ years of industry experience provide clients with top of the line operations and procedures advice that extends to costing, sourcing and staff training- efficiently and effectively.
FOH MANAGEMENT
WINE PROGRAM
COCKTAIL CREATION
FOOD & BAR COSTS
SECRET SHOPPING
SERVICE TRAINING
Dan Petrie has done it all when it comes to providing superior front of the house service – from working at a popular diner during his teen years, to leading the service staff and providing training at not one, but two of the country’s most lauded, celebrity chef restaurants- The French Laundry and Restaurant Gary Danko. Whether his clients are startups or existing locations, large chains or a small mom and pop spot, Dan insures that good customer service is the cornerstone that brings in repeat business and great word of mouth.In addition to his restaurant experience, Dan has worked with scores of establishments to craft wine programs and cocktail lists to cost effectively match their food, budget and clientele. Dan’s staff training skills and finely-honed powers of observation – combined with his sharp sensibilities and personal palate – allow him to formulate and provide instant value for streamlining operations, strengthening morale and improving the diner’s restaurant experience; resulting in increased revenue for his consulting clients.
WEB DESIGN
GRAPHIC DESIGN
FLASH ANIMATION
LOGOS & IDENTITY
BROCHURES & ADS
WEB MAINTENANCE
SEARCH ENGINE OPTIMIZATION
“CREATIVE, RESPONSIVE AND FLEXIBLE - POUNEH HAS BEEN INSTRUMENTAL TO TURNING OUR MARKETING PLANS INTO CRISP, MEMORABLE DESIGNS.”
Pasta Bene (Berkeley,)
Pouneh is prized by her clients for her skill, proficiency and quick turnaround - turning out quality product at a reasonable price. Hospitality industry clients range from hot spots Medjool and Pisco Latin Lounge to old-timers like Alioto's at the Wharf. Accredited in Internet Design and Technology through the highly respected Multimedia Studies Program at San Francisco State University, Pouneh's proven technical skills give both large and small companies the creative vision necessary to stand out in today's world of information overload.
FINANCIAL SYSTEM DESIGN
COST CONTROL OVERSIGHT
FINANCIAL STATEMENTS
CASH FLOW MANAGEMENT
CONTROLLER SERVICES
ACCOUNTING INTERFACE
“ROB UNDERSTANDS HOW TO PROVIDE SERVICE TO THE FIELD WITH MEANINGFUL DATA AND FEEDBACK. …. MY HIGHEST RECOMMENDATION.”
PlumpJack Group (San Francisco/Napa/Tahoe)
Rob Lavoie has 30 years experience advising clients on: Financial Strategies & Analysis, Entity Formation & Investor Relations, Taxation, Cash Flow Management & more. He is proficient in Leasehold Improvement and Construction Strategies such as Cost Segregation, and he offers custom Restaurant Accounting System Software that makes it easier for you to interface with your bookkeeper and accountant. Surprisingly affordable, Rob can assist in the business planning stages as readily as he can serve as an ongoing financial advisor to insure you get on track and stay there.
Rob has assisted entrepreneurs and small business owners develop and operate their businesses in the most profitable manner with strategies for capitalization as well as evaluation of internal controls, budget development and cost control strategies. He has negotiated loan agreements, and development models for restaurants, resort hotels, premium wineries and several specialty retail shops.
GREEN RESTAURANT PRACTICES - Full Plate helps restaurants save money through green, energy efficient, and sustainable business planning. In partnership with recognized leaders in green business education and services, we are the premier Northern California restaurant consulting firm able to guide clients through the morass of design, operational, and marketing resources available.
