Joan has a track record of improving the bottom line through practical strategic planning and marketing techniques that are affordable and achievable on an immediate basis. Her approach to concept development, financial analysis, branding and marketing has helped scores of startups and existing businesses. A specialist in drafting business plans, facilitating investor relations and impacting landlord negotiations from a business standpoint, Joan is particularly valued by startups for her cost effective assistance in getting a deal done. Often serving as a de facto marketing manager, her approach to special promotions, advertising and PR (including social media oversight) provides value to clients by insuring that a creative, comprehensive and cost effective approach is taken in spreading the word about your venue.